Thoughts
Posts and thoughts I'm working through — building, attention, training, and whatever else is on my mind.
Built for an Audience of One
On the freedom and loneliness of designing software whose only required user is yourself.
Why I Wrote a Book About Attention
Attention isn't a productivity input — it's the substance of your life. How a ledger of leaked hours became a book.
The Team of Seven
I have seven employees. None of them are human. How running a team of AI agents changed what I actually do all day.
Less, But Better
Six hangers, a grayscale phone, and a design philosophy I can't turn off. Minimalism as discipline, not aesthetic.
The Letter and the Envelope
What a 27-year software craftsman taught me about keeping business thin — and why most companies have the ratio backwards.
The Case for Gatekeepers
What a billionaire in Chiang Mai taught me about freedom, filters, and why AI changes everything.
Eat Your Own Dog Food
I spent 15 years building products I never used myself. Here's why I changed my approach and now only build things that solve my own problems first.
AI as a Creative Partner, Not a Replacement
How AI fits into the creative process — not as a replacement, but as a collaborator that compounds taste.
The System Is the Product
Most software companies spend months building a single product. I'm building a creative engine that produces experiments weekly.
Why I Ship Weekly
A cadence note on what it actually takes to ship something every week and not flame out.
Design Is Editing
The aesthetic that runs through everything I build — and the reasoning underneath it.